Me, Myself and Monali

Today in our Customer Insights and Experiences class we learned a starting point for marketers to create a foundation on to begin the marketing process. This step pertains specifically to segmenting a market and being able to use that information to form a product or service to appeal to that target market. Developing a persona for your target market is very important. This gives the marketer a starting point to find out what type of product would make life easier for that segment of the market. In an attempt to create a better understanding of what a persona is, I have been asked to create one on myself. This process will allow you as the reader to understand my lifestyle and how you can generalize certain characteristics about me across a broader range of people.

As Wikipedia would say it:

“As used in the design field, the Persona is an artifact that consists of a narrative relating to a desired user or customer's daily behavior patterns, using specific details, not generalities.”

Me, Myself and Monali

Monali is a 22-year old University of Texas senior. She has a major in finance and a minor in fashion design but has a love for marketing. She is a creative mind waiting to burst out and show the world the innovation capabilities that she has but has not explored yet. Her parents were born in India and moved as a young couple to the U.S. She was born and raised in Texas but has the culture and ideals of both Indian and American culture. She is a bit of a free spirit and loves life to its fullest which brings out her creative side.

Hobbies such as sport, sewing, designing, drawing, painting, knitting, and craft making skills come naturally to her. She enjoys these activities as leisure activities giving her a chance to release her imaginative mind that is suppressed by the finance classes that are chose by her family. She is captain of her dance team and likes to combine her creativity and dance in one by combining music mixes, dance outfits, and choreography as an out to the hard life.

With this said she keeps computers that have software to mix music, design graphics, and provide applications to assess in school as important. An ipod and music download sites are a must. Materials needed to quench her thirst for the arts and sewing must be available for her to release any stress on. She needs her own room in her apartment but loves to share everything due to living in a big family. She is a very large socialite and must throw good parties and needs an apartment that brings friends to her place with games, nice furniture, and an atmosphere that keeps people coming in an out to visit. Catering to her friends is important so she is willing to out of her way to cook for people and provide to go boxes and uses a lot of tougher wear. Living with roommates her stuff clutters and space is important so managing everything in an organized way is difficult.

Overall she is a very talented person with great potential but needs direction and organization in life.