Product Design Example

Design Philosophy I believe is that of in depth research and experience.  Companies need to mold their products to what the consumers actually need.  By conducting research in person and online companies are better able to provide needs for consumers in a better effective way.  One example I have come across is with college students.  Companies found out what issues college students were having.  Heavy backpacks that were burdened with books and laptops that were bringing about harder days in class and problems with keeping all the materials together was a good issue to look at.  Apple decided that it would be great to research further into this issue.  When researchers take the time to physically observe issues occurring daily among multiple people they can identify a new opportunity for product design.

I have noticed that recently the IPAD has come out. It is known but never brought out that products need to be comfortable to consumers.  One product I have noticed that combines innovation and technology is the Apples IPAD.  The product is an excellent example of what innovation within a brand is.  It is basically an IPhone on protein shakes.  It combines all the capabilities of a computer and pairs it with a new look for what could be considered a computer or laptop.  It does have limited features to its size but it makes up for it with the software and technology that it does provide.  This product allows students to download their textbooks onto their IPAD and they would be able to bring it to class, the library, and various other places with ease.  This lightweight product condenses books, notes, papers, assignments and various other school related tasks into one device that is easy to transport and carry.

The product also completes the look that Apple gives its products.  It has a sleek soft look that is one of an IPhone but gives a comfort look to a new innovative product that has been released recently.  The features and how the touch screen positions its buttons provide an easy way to work the product.  A child would be able to use this product with ease as well as an adult.  The customization that it offers its clients makes the customers more comfortable with it adapting to their lifestyle and be able to use it their way efficiently.