First word: Basketball

A device used in playing sports.  You throw it into a net.  It is a round ball, it can roll bounce and be thrown.  It is orange.  I used to play basketball in my driveway as a young child with my brother and father.

Second word: bicycle

You can ride this by pedaling.  I used to ride my bike as a child all the time in my neighborhood.  It was my mode of transportation to my piano classes.  It has two wheels. 

1. A bike with basketballs as the wheels for a children's toy bike.

2. Have the bike colored the same colors of a basketball.

3. Have the bike designed somewhat like a basketball. 

4. A clear basketball with a mini bike on the inside for decoration.

5. A bike with the basket shaped like a basketball

6. Have a bike with a basketball holder on it.

7. Install a basket on the bike for the ball to shoot through.

8. Basketball helmet

9. basketball designed safety gear.

10. New sport, basketball polo on bikes

I believe a childrens bike with wheels would be a viable product along with the safety gear.

Providing for the Market

The topic my team and I have picked was that of health. We created a persona of an individual (Chad Dylan) who is 24 and has graduated with a degree but has a foot in the door job for the field he is trying to get into. He is single and body conscious. Works out to get bigger and still carries the college mentality of partying and being social and a part of the scene. His lifestyle is hard to keep up with because of the lower income that he has acquired but would like to be more health conscious but does not see it as a top priority compared to finding the right job. This article describes a little about the thoughts of a college graduate on life after college and trying to get a job. You can get a feel for what they are thinking about and how health is not always the topic on their mind http://www.dailyfinance.com/story/retirement/recent-college-grads-cant-get-jobs-blame-the-parents/19430806/

I find our subject interesting because in a few years I will be in Chad Dylan’s shoes most likely and I will be living that lifestyle and trying to find a job. Health is also a concern and the research and outcome that comes from this project will better help me identify what I will encounter in the next few years. This is also a fantastic way to use the tools that we have gained in class to provide a marketing strategy for an innovative product that we as a team have to generate.

By looking at customer insights we can better take a look into their daily lives and find out what experiences they encounter. With this information, we as a team can take a closer look at the problems they encounter day in and day out within the health segment. The consumers are the ones buying the products so by taking a look at these factors we can better provide for their needs by observing their behaviors. I hope to find an effective way to make the lives of our target market easier in the aspect of eating healthy and being healthy conscious. Me and my team would like to provide convenience and better awareness about the topic to our market in hopes that we can devise an innovative product to provide for the needs of our market.